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Navigating the B2B vs. B2C Conundrum: Insights for Start-up Founders
Are you a startup founder asking yourself this question: Should my business target businesses or direct consumers? If your answer is...
Merve Kagitci Hokamp
Jun 4, 202311 min read
Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing
Welcome to Part 4 of the series, "Getting Your First 100 Customers." By now, you’ve: 1. Established what your business stands for 2....
Merve Kagitci Hokamp
May 8, 20237 min read
Getting Your First 100 Customers Part II: Understand your Potential Customers
Last week in the first article of the five part series , "Getting your First 100 Customers," I explored the critical first step:...
Merve Kagitci Hokamp
Apr 23, 20237 min read
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