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Navigating the B2B vs. B2C Conundrum: Insights for Start-up Founders
Are you a startup founder asking yourself this question: Should my business target businesses or direct consumers? If your answer is...

Merve Kagitci Hokamp
Jun 4, 202311 min read


The Value of Value: How Charging for My Yoga Classes Transformed the Experience
One of the best things about working at Google is being able to curate and offer your knowledge and skills as part of a program branded...

Merve Kagitci Hokamp
May 29, 20236 min read


Getting your First 100 Customers Part V: Perfect your Customer Service
Over the last four weeks, I’ve shared strategies for reaching your first 100 customers. So far, we’ve covered: Establish What Your...

Merve Kagitci Hokamp
May 14, 20235 min read


Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing
Welcome to Part 4 of the series, "Getting Your First 100 Customers." By now, you’ve: 1. Established what your business stands for 2....

Merve Kagitci Hokamp
May 8, 20237 min read


Getting Your First 100 Customers Part III: Nail your Products
In order to get your first 100 customers, you first need to establish what your business stands for , then do the work to thoroughly...

Merve Kagitci Hokamp
May 1, 20235 min read


Getting Your First 100 Customers Part II: Understand your Potential Customers
Last week in the first article of the five part series , "Getting your First 100 Customers," I explored the critical first step:...

Merve Kagitci Hokamp
Apr 23, 20237 min read


Getting Your First 100 Customers Part I: Establish What your Business Stands For
How do I get my first 100 customers? Start-up founders and marketers I’ve coached and advised over the years have asked this question...

Merve Kagitci Hokamp
Apr 18, 202311 min read
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