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Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing
Welcome to Part 4 of the series, "Getting Your First 100 Customers." By now, you’ve: 1. Established what your business stands for 2....
Merve Kagitci Hokamp
May 8, 20237 min read
Getting Your First 100 Customers Part III: Nail your Products
In order to get your first 100 customers, you first need to establish what your business stands for , then do the work to thoroughly...
Merve Kagitci Hokamp
May 1, 20235 min read
Getting Your First 100 Customers Part II: Understand your Potential Customers
Last week in the first article of the five part series , "Getting your First 100 Customers," I explored the critical first step:...
Merve Kagitci Hokamp
Apr 23, 20237 min read
Getting Your First 100 Customers Part I: Establish What your Business Stands For
How do I get my first 100 customers? Start-up founders and marketers I’ve coached and advised over the years have asked this question...
Merve Kagitci Hokamp
Apr 18, 202311 min read
Pizza or Pasta? How to Turn Constructive Customer Feedback into an Opportunity to Grow and Thrive
Recently, I noticed some red flags at my daughter’s childcare center - more of some of the worrisome signs that had already presented...
Merve Kagitci Hokamp
Apr 2, 20239 min read
How to Write a Killer Curriculum Vitae (CV)
Let’s call it what it is.  A Curriculum Vitae (a.k.a. Resume) is a sales tool. It’s one of the few ways—arguably the most important...
Merve Kagitci Hokamp
Mar 25, 20237 min read
Elevating Teams: Mutual Trust, Healthy Conflict, SMART Goals, Collective Vision, Results Focus
I have been partnering with a senior executive who just inherited a team in a big tech company --- we will call her Susan. Susan is an...
Merve Kagitci Hokamp
Mar 20, 202313 min read
Be a Woman Who Uplift Other Women
When I was interviewing for jobs fresh out of college, I was asked if I had a boyfriend by a female senior executive. She made it clear...
Merve Kagitci Hokamp
Mar 12, 20236 min read
How to prepare for a promotion: Understand the Process, Focus on Impact
Being promoted is something almost every employee aspires to. Recognition brings a raise, new responsibilities, heightened confidence,...
Merve Kagitci Hokamp
Mar 5, 20234 min read
Business Across Cultures: Personal Space, Enchiladas and Golden Silence
I was reminded of an odd and funny experience from my college days, when I was standing in front of a what was meant to be a linear queue...
Merve Kagitci Hokamp
Feb 26, 202312 min read
Venus versus Mars, YOLO versus FOMO, European Pleasure Focus versus American Work Culture
My daughter had a school holiday last week so we decided to go visit our friends in Belgium and Luxembourg, experience new cities we had...
Merve Kagitci Hokamp
Feb 20, 202312 min read
Harese and Ambition: How much is too much?
The camel, a strong animal who can walk in the desert for days without food, water or rest has a weak spot for a particular desert...
Merve Kagitci Hokamp
Feb 11, 20237 min read
What’s in a job? Work and Identity Dynamics
Career enmeshment is where the lines between people's personal and professional lives become blurred.
Merve Kagitci Hokamp
Feb 4, 20239 min read
Why an MBA?
In my professional network and among my coachees who have around 5 to 10 years of work experience, there seems to be an increased...
Merve Kagitci Hokamp
Jan 28, 20239 min read
New Year, Same You: Thoughts on the Growth Mindset
Do you also notice that at the start of every year, there is an abundance of ambition and zeal in people all around the world?
Merve Kagitci Hokamp
Jan 3, 20237 min read
Storytelling - A powerful communication tool
We are drawn to stories from childhood through adulthood because they are engaging and captivating. Human brains are programmed to emphatize
Merve Kagitci Hokamp
Dec 23, 20228 min read
Acing the Business Interview
The recent events in the tech industry left some without a job and looking for a new one, and others thinking and pondering about what might
Merve Kagitci Hokamp
Dec 16, 202214 min read
The Art of Curiosity: The Case for George, Melahat, and the Cat
My daughter woke up from a nightmare the other night and called me over. When I asked what had scared her, she said “Mommy, I had a bad drea
Merve Kagitci Hokamp
Dec 9, 202210 min read
Root to Rise: The Grounded Leader
Today’s Gen-XYZ workforce expects a leader they can look up to, they can count on, a grounded leader who will show core strength, confidence
Merve Kagitci Hokamp
Dec 2, 20227 min read
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