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The Red that Made Billions: What McDonald's Color Psychology Teaches Leaders About the Science of Influence
How a simple color choice became one of the most powerful influence experiments in business history—and what Robert Cialdini's research...

Merve Kagitci Hokamp
Aug 18, 20259 min read


What Money Can't Buy
Why the most successful leaders I coach never mention salary first Last weekend, I found myself at a dinner table with six accomplished...

Merve Kagitci Hokamp
Aug 11, 20255 min read


Root to Rise: The Grounded Leader
Today’s Gen-XYZ workforce expects a leader they can look up to, they can count on, a grounded leader who will show core strength, confidence

Merve Kagitci Hokamp
Dec 2, 20227 min read
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