I work with a lot of B2B sales leaders. Founders still running founder-led sales. VPs trying to professionalize chaos. Sales managers inheriting teams that look busy but don't reliably convert. Most of them say the same thing: "We have strong people, but something isn't clicking." They're right. And the problem is almost never talent. Great sales teams don't outperform because they hustle harder or chase more activity. They outperform because they operate differently — wi
