We shall not cease from exploration  And the end of all our exploring  Will be to arrive where we started  And know the place for the first time. — T.S. Eliot I’ve been thinking about this poem a lot lately. Exploration is rarely the glamorous, expansive thing we imagine it to be.   Most of the time, it’s disorienting.   It strips away labels.   It removes the scaffolding that once made life feel coherent.   It asks uncomfortable questions long before it offers any clarity in

How do I get my first 100 customers? Start-up founders and marketers I’ve coached and advised over the years have asked this question...