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What's the Story with Dubai Chocolate? And What It Teaches Us About Marketing, Soft Power, and the Psychology of Hype

What's the Story with Dubai Chocolate? And What It Teaches Us About Marketing, Soft Power, and the Psychology of Hype

What's the Story with Dubai Chocolate? And What It Teaches Us About Marketing, Soft Power, and the Psychology of Hype

Some trends build slowly. Others gather pace quietly, then seem to be everywhere all at once. That’s what happened with Dubai chocolate....

Merve Kagitci Hokamp

May 15, 20255 min read

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

Getting Your First 100 Customers Part IV: Spread the Word by Doubling Down on Marketing

Welcome to Part 4 of the series, "Getting Your First 100 Customers." By now, you’ve: 1. Established what your business stands for 2....

Merve Kagitci Hokamp

May 8, 20237 min read

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