We all know the feeling—having a great idea, a strong product, or an important message... but struggling to make it stick with your audience.
In today’s noisy world, it’s not enough to share facts. Great leaders, founders, and professionals move people by telling stories that connect, resonate, and inspire action.
This workshop is for you if you want to:
✔ Influence more effectively—whether you're leading a team, pitching investors, or presenting ideas.
✔ Speak with clarity, confidence, and authenticity.
✔ Turn information into stories that are memorable and motivating.
✔ Build storytelling skills you can use across leadership, sales, communication, and personal branding.
What You’ll Learn:
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The Neuroscience Behind Storytelling – Discover why stories are 22x more memorable than facts and how they create emotional resonance in the brain.
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Storytelling Frameworks for Business – Master practical models like The Hero’s Journey, The Pixar Pitch, and the ABT (And–But–Therefore) formula to structure compelling narratives.
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Crafting Stories That Land – Learn how to frame your story with clarity, emotion, and purpose, whether you’re pitching, presenting, or leading.
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Tailoring Stories to Context – Adapt your narrative for investors, interviews, internal meetings, keynote speeches, and client presentations.
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Finding Your Personal “Glimmers” – Identify powerful sensory details that make your stories vivid, personal, and unforgettable.
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Practical Storytelling Techniques – Use proven methods to keep your audience engaged, emotionally invested, and ready to act.
What’s Inside the Workshop:
✍ 90-Minute Interactive Experience – A dynamic, hands-on session blending science, art, and practical application.
🛠 Blueprint Frameworks – Proven structures you can immediately apply:
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The Hero’s Journey for transformational leadership narratives.
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The Pixar Pitch for sharp, memorable storytelling.
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The ABT Model for crafting concise, persuasive business messages.
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The Glimmer Method for adding vivid, emotional moments to your story.
🧠 Neuroscience Insights – Understand how oxytocin, dopamine, and cortisol shape your audience’s engagement, trust, and memory.
📖 Comprehensive Storytelling Toolkit – A downloadable workbook packed with exercises, templates, and reference guides to keep your storytelling sharp long after the workshop.
📚 Real-World Case Studies – See how leaders, founders, and creatives use storytelling to drive results — and how you can too.
🎭 Live Practice – Apply the frameworks in real time with personal feedback from Merve and Kalle.
📅 Date: Thursday, May 22nd, 2025
🕒 Time:
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3:00–4:30 PM Dublin/London
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4:00–5:30 PM Central Europe (CET)
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10:00–11:30 AM New York (ET)
📍 Location: Live and interactive online via Zoom
💰 Investment: €35
What you'll leave with
A Storytelling Blueprint That Elevates Your Communication
Gain a clear, practical framework for crafting stories that land — whether you're leading a team, pitching investors, interviewing for a new role, or inspiring change inside your organization.
Instead of relying on intuition or scattered messages, you’ll walk away with a repeatable system to structure and deliver stories that influence, connect, and move people to action.
Proven Techniques to Build Emotional Connection and Lasting Impact
The most memorable leaders, brands, and pitches succeed because they create emotional resonance.
Through science-backed storytelling techniques, you’ll learn how to build narratives that tap into trust, empathy, and engagement — leaving a stronger, longer-lasting impression.
You’ll leave with actionable tools rooted in neuroscience and psychology, helping you craft messages that stick — whether you have 30 seconds or 30 minutes.
A Leadership Voice That Feels Authentic, Not Scripted
True influence comes from authenticity — not rehearsed lines.
In this workshop, you’ll identify your natural storytelling strengths and learn how to bring more of you into every communication moment, without feeling salesy or scripted.
You’ll leave with the mindset and practical strategies to tell leadership, brand, or personal stories that feel real, build trust quickly, and inspire the people you need to move with you.
Meet the Facilitators
Co-Host
Kalle Ryan
Kalle Ryan is the founder of poetic, a creative communications consultancy, and was recently named “Creative Communicator of the Year 2025” by EU Business News.
With 15+ years of trailblazing internal comms and innovation work at Google & Meta, alongside 25+ years of award-winning creative work, he has honed a unique brand of creative communications. In fact, he’s even been called “a bit of a unicorn”. His biggest passion is creativity and he is on a mission to make 1 million fulfil their creative potential.
Co-Host
Merve Hokamp
Merve Hokamp is an ICF and EMCC accredited business and executive coach, keynote speaker, corporate facilitator and trainer, former Google leader, INSEAD MBA, VC Advisor and the founder of Leadrise Coaching.
With 15+ years of global experience at Google, management consulting, and across the coaching world, Merve brings a rare blend of business acumen, sharp strategy, and deep human insight. Through her work with founders, executives, and rising leaders, Merve is on a mission to make leadership more human, strategic, and story-driven.