JOIN THE ART AND SCIENCE OF STORYTELLING: A PRACTICAL WORKSHOP FOR FOUNDERS, LEADERS AND PROFESSIONALS

We all know the feeling—having a great idea, a strong product, or an important message... but struggling to make it stick with your audience.

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In today’s noisy world, it’s not enough to share facts. Great leaders, founders, and professionals move people by telling stories that connect, resonate, and inspire action.

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This workshop is for you if you want to:

 

✔ Influence more effectively—whether you're leading a team, pitching investors, or presenting ideas.

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✔ Speak with clarity, confidence, and authenticity.

 

✔ Turn information into stories that are memorable and motivating.

 

✔ Build storytelling skills you can use across leadership, sales, communication, and personal branding.

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What You’ll Learn:

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1. The Neuroscience Behind Storytelling – Discover why stories are 22x more memorable than facts and how they create emotional resonance in the brain.

2. Storytelling Frameworks for Business – Master practical models like The Hero’s Journey, The Pixar Pitch, and the ABT (And–But–Therefore) formula to structure compelling narratives.

3. Crafting Stories That Land – Learn how to frame your story with clarity, emotion, and purpose, whether you’re pitching, presenting, or leading.

4. Tailoring Stories to Context – Adapt your narrative for investors, interviews, internal meetings, keynote speeches, and client presentations.

5. Finding Your Personal “Glimmers” – Identify powerful sensory details that make your stories vivid, personal, and unforgettable.

6. Practical Storytelling Techniques – Use proven methods to keep your audience engaged, emotionally invested, and ready to act.

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What’s Inside the Workshop:

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✍ 90-Minute Interactive Experience – A dynamic, hands-on session blending science, art, and practical application.

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🛠 Blueprint Frameworks – Proven structures you can immediately apply:

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• The Hero’s Journey for transformational leadership narratives.

• The Pixar Pitch for sharp, memorable storytelling.

• The ABT Model for crafting concise, persuasive business messages.

• The Glimmer Method for adding vivid, emotional moments to your story.

 

🧠 Neuroscience Insights – Understand how oxytocin, dopamine, and cortisol shape your audience’s engagement, trust, and memory.

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📖 Comprehensive Storytelling Toolkit – A downloadable workbook packed with exercises, templates, and reference guides to keep your storytelling sharp long after the workshop.

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📚 Real-World Case Studies – See how leaders, founders, and creatives use storytelling to drive results — and how you can too.

 

🎭 Live Practice – Apply the frameworks in real time with personal feedback from Merve and Kalle.

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📅 Date: Thursday, May 22nd, 2025
🕒 Time:

• 3:00–4:30 PM Dublin/London

• 4:00–5:30 PM Central Europe (CET)

• 10:00–11:30 AM New York (ET)

 

📍 Location: Live and interactive online via Zoom

💰 Investment: €35